About Us

How It All Began

Founder

Tatsuyoshi Omura

Since my daughter was born, I’ve started thinking more about what we eat and how we live.

I learned that rice bran, a healthy staple in Japan, is often thrown out or used as feed in this country.

At Kubota Rice Industry (HAWAII), fresh Japanese rice is milled every day on the island. That process creates beautiful rice bran, but most of it never reaches our tables.

I felt that was too good to waste. So I blended the local love for granola with the power of rice bran.

With aloha in every batch, I made something I’m proud to share with my family and community.

Meet ReBran

Small batch granola made with fresh rice bran and aloha in Hawai‘i

Mission / Vision / Values

  • Misson

    We upcycle discarded rice bran in Hawai‘i with bringing gentle energy to everyday life.

  • Vision

    We want rice bran to be part of everyday life. It starts small in Hawai‘i and grows with the local community like ʻohana.

  • Values

    We choose kindness, give new life to the overlooked, nurture wellness from within, and move forward with honesty over perfection.