About Us

ReBran is a Hawaii based food brand born from a simple but powerful realization. Hawaii is one of the highest rice consuming states in the U.S., yet rice bran, the most nutrient dense part of the grain, has been discarded every single day. We saw something valuable being wasted, and we knew we had to do something about it.

Our name reflects our mission. ReBran represents the rebirth of rice bran. Inspired by the Japanese concept of mottainai, meaning too good to waste, we give new life to this overlooked superfood by upcycling fresh, locally milled rice bran into handcrafted granola. We transform what was once waste into nourishing food that supports gut health and honors the island.